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ALOA Skincare

Love thy Fate: Amor fati

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Is it possible that loss, grief and hometown scandal can be accompanied by greater insight, self awakening and grace gained? In her mid-30s, Sarah Clifford already knows the answer is “Hell yes!” Founder of two lifestyle brands promoting positive attitude, hard work, holistic health and natural ingredients, she shares unexpected life lessons learned through the tragic death of her brother. Her journey intersects the heartbreaking and heartwarming…and often even hysterical.A former high school nerd’s wholesome innocence and appreciation of core values like family, friendship and love lingers just beneath a feisty playfulness, sarcastic sense of humor and no bullsh*t candor as Sarah imparts valuable advice in short but intimate stories. Her relatable approach to navigating a modern-day world ruled by social media, judgement and the endless search for the best version of ourselves can’t help but light a fire in readers young and old. She’s passing on her not-so-secret yet hard-earned keys to finding confidence, success, romance, hot sex and true happiness, even in the face of tragedy and self-doubt.

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